Scion teams up with artists at Art Basel

Now THIS is balloon art:
















Scion had artists make balloons and floated them down with artist-designed cars and monster trucks and 150 volunteers down the beach...it got them front page in The Art News that was handed out to all attendees at the major art fair the next day.

A nice photo journal (where I got the above picture from) can be found at Juxtapoz magazine.