Experiential Marketing

If you don't know, you should.

According to wikipedia, Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response among the target through a more personal level of engagement than other media.

As the term becomes more widely recognized, (now receiving more than 4.7 million hits on Google) experiential marketing continues to grow in popularity among consumers and marketers alike.

• Marketers spent more than $150 billion on experiential marketing in 2005. According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.

Pink Cloud Events specializes in experiential marketing for the "MTV generation" of consumers. Join our mailing list and type "Experiential Marketing" in the subject line and receive a free article on how you can reinforce your brand to the largest consumer group in history.

More on this topic to come....